The Orchard's Release Builder Integrates Music Videos

Upload And Deliver Music Videos Quickly and Easily 

New York, NY — October 6, 2011 Today, The Orchard (www.theorchard.com) announced the addition of music video support to Release Builder, its industry-leading, proprietary digital upload and asset management tool. Through this latest enhancement to Release Builder, The Orchard has simplified and accelerated clients’ encoding and delivery process of music videos to all of the top online video outlets--iTunes, YouTube, VEVO, AOL, Zune, 24-7 and Dailymotion.

Music video streaming and download sales are a significant and growing piece of revenue for artists and labels. To maximize the revenue potential, music videos require speed-to-market to capture fans’ attention, and the best way to achieve this is through an end-to-end digital solution as provided by Release Builder.

“Before building music video delivery into Release Builder, we spent 3 years gathering and testing the needs of record labels and the needs of premium online video services,” says Doug Shineman, Director of Video Business Development for The Orchard. “As the largest independent music video distributor to VEVO and iTunes, we needed a product that bridges the gap between music video production budgets our clients have grown accustomed to and the quality control standards of iTunes, the highest in the industry.”

This addition to The Orchard’s Release Builder has enabled faster music video processing and delivery, large file internet upload, client-side metadata setup, thumbnail picking and preview clip selection. Through a comprehensive quality control (QC) status tracking system, clients of The Orchard receive automated notification when videos pass or fail QC, dramatically smoothing workflow. Additionally, from within the same dashboard, clients can preview the music video in a secure streaming player, providing clients with enhanced level of control over their music video releases.

“The Orchard's video component in Release Builder has made delivering music videos quick and easy,” stated Ian Cross, Art & Production of Dim Mak Records. “The thumbnail and preview clip selection are especially useful!”

About The Orchard^® 

Headquartered in New York and London with operations in 26 markets around the world, The Orchard's distribution platform supports independent music and video content owners with comprehensive digital strategies and sophisticated technology solutions. Through innovative global marketing and promotions, The Orchard drives sales across more than 100 unique digital and mobile retailers across 232 countries, as well as physical retailers across North America and Europe. Founded in 1997 to foster independence and creativity within its global clients, The Orchard is a subsidiary of Dimensional Associates. For further information, please visit www.theorchard.com.